Scope
Rebrand the Montreal based travel management solutions company, Magnatech.
Process
The goal was to reinvent its visual identity to catapult the organization forward.
Magnatech creates web-based solutions designed to enhance the travel experience of
business travellers. The CEO requested that the logo should display technology in
relation to their services and that “there must be an airplane swooshing by.” Since
they create travel software for travel agencies across the globe, I decided to create
a circuit board to represent the continents around Earth – and as requested, I added
an airplane “swooshing by.” Along with their logo, I created their product brochures.
Date
July 2018 – July 2019
Media
Illustrator, InDesign