Scope
Design Rolling Hills Beef Jerky's corporate brand identity and packaging.

Process
The mandate for the logo was to incorporate hills. Therefore, I illustrated hills and the horns of a buffalo, representing the beef jerky. I went with a mustard yellow for the business cards because I wanted them pop and for the logo to stand out, as well. The rest of the stationary was simply created by following the style of the logo and business card. After designing the corporate brand identity, the next objective was to design the beef jerky packaging. I created three different styles for each flavour (Sweet BBQ, Teriyaki Beef, Chipotle Buffalo). The colours of the packets were chosen to reflect each flavour, and I illustrated pictograms for a clearer vision of each taste.

Date
September 2018

Media
Illustrator, InDesign, Photoshop