Background
FutureReady helps students develop the skills they need to successfully transition from university into the workplace.

Scope
I joined the FutureReady team as their lead graphic designer to create the brand identity of the FutureReady program.

Process
I chose the goldfish jumping in a bigger bowl to represent an aspiration and achievement concept. Since this is a Concordia University department, I was restricted to the school’s colour pallete. I chose the blue and lime green combo to represent FutureReady. Blue is perfect in representing confidence and intelligence, and the lime green exudes high energy. Postcards, posters, calendars, pictograms, digital banners, video ads, roll-up and tunnel banners are a few of the promotional materials I’ve created.

Date
July 2018 – Ongoing

Media
Illustrator, InDesign, Photoshop, After Effects